Ready for the Hannover Messe: Trade Show Training at Projektron

Participating in a trade show is a unique challenge: within a very short time, you need to capture attention, spark interest, and build trust. Trade show booth staff must approach people openly, conduct conversations in a structured manner, and at the same time respond flexibly to different types of visitors.

The most important skills therefore include confidently initiating conversations, active listening, identifying customer needs, and presenting oneself in a convincing and authentic manner. Especially in a dynamic environment like a trade show, first impressions often determine the course of the conversation.

The trade show training at Projektron focused precisely on this practical aspect. Through various simulations, participants were able to role-play typical conversation scenarios and test their behavior firsthand. The trainer—an experienced actor from the improvisational theater group samt & sonders in Berlin—contributed his expertise to create authentic scenarios and provide targeted feedback.

This form of training not only teaches conversation techniques but also builds self-confidence and spontaneity. Projektron deliberately relies on such formats to optimally prepare consultants for direct customer contact and to sustainably improve the quality of conversations.